Optimizing your social media profiles can boost your business’s visibility, increase lead generation to your website and improve your rankings on search engines. We’ve put together a step-by-step guide to optimize your social media profiles to boost your...
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends greatly on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, small...
Through the whirlwinds and chaos of 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Green Stick, we’re here to...
Cuts, yes, but growth and greater success are possible with the right pragmatic actions. Downturns are tough on employers and their employees. The good news is that if history is any indication, economic slumps are rarely insurmountable. Based on past recessions, here...
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
The Pros and Cons of LinkedIn Advertising LinkedIn Ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn had been proven effective (if you can afford them). This article...
