Cuts, yes, but growth and greater success are possible with the right pragmatic actions. Downturns are tough on employers and their employees. The good news is that if history is any indication, economic slumps are rarely insurmountable. Based on past recessions, here...
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
The Pros and Cons of LinkedIn Advertising LinkedIn Ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn had been proven effective (if you can afford them). This article...
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent ones being:...
What are LinkedIn Stories? Following in the footsteps of Snapchat, Instagram, and Facebook, LinkedIn Stories allows companies and members to publish photos and videos up to 20 seconds long via the platform’s mobile app. The updates last 24 hours before disappearing...
How to Keep Your Online Reputation Clean Online reputation is influenced and impacted by factors, including search engine optimization (SEO), online content, online review management, social media, and website monitoring. Let’s look at each area. 1. Amplify good news...
