by Chris Beckwith-Taylor | Apr 13, 2021 | COVID-19, Crisis Response, Digital Advertising, Google, Green Stick News, Lead Generation, Reputation Management, SEO, Social Media, Website, Work From Home
The State of Local Business 2021 report is out. This insights report provides a snapshot of local businesss’ digital adoption throughout the COVID-19 pandemic and also provides an indication of their needs for digital tools in the immediate future. Here are some...
by Chris Beckwith-Taylor | Jan 28, 2021 | COVID-19, Training, Work From Home
The art of selling is among the most challenging of occupations, even during the best of times. Countless hours and resources are spent identifying potential customers, nurturing leads, and closing deals. But what if your sales force can’t add the live and in-person...
by Chris Beckwith-Taylor | Dec 21, 2020 | COVID-19, Google, Green Stick News, Small Business, Work From Home
As difficult and unexpected as 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in...
by Chris Beckwith-Taylor | Dec 14, 2020 | COVID-19, Crisis Response, Digital Advertising, Google, SEO, Small Business, Social Media, Training
Cuts, yes, but growth and greater success are possible with the right pragmatic actions. Downturns are tough on employers and their employees. The good news is that if history is any indication, economic slumps are rarely insurmountable. Based on past recessions, here...
by Chris Beckwith-Taylor | Dec 10, 2020 | Content Marketing, COVID-19, E-Commerce, Experiencial Marketing, Google, Reputation Management, SEO, Social Media, Website
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
by Chris Beckwith-Taylor | Dec 8, 2020 | COVID-19, Digital Advertising, SEO, Small Business
It’s that time of year when we start to look ahead to the new one and start to plan on how we’re going to make some wins for our business in the coming months. Of course, you can never have a foolproof strategy. Life will always throw its famous curveball and mess up...
