by Chris Beckwith-Taylor | Aug 26, 2021 | Customer Communication, Experiencial Marketing, Marketing Strategy, Reputation Management
Research shows 86 percent of buyers will pay for a better customer experience. It is a purchase consideration that overtakes price and product features as the key brand differentiator, according to SmartKarrot. Keep the customers you already have and attract more...
by Chris Beckwith-Taylor | Dec 10, 2020 | Content Marketing, COVID-19, E-Commerce, Experiencial Marketing, Google, Reputation Management, SEO, Social Media, Website
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
by Chris Beckwith-Taylor | Nov 21, 2020 | Content Marketing, Experiencial Marketing, Rebranding, Training
Dreaming of a rebrand? Maybe you’re thinking about how excited your customers will be when you unveil it all. Designers today drool over the prospect of overhauling a brand; all those design concepts, fresh new color pallets, a modern logo expressing brand...
by Chris Beckwith-Taylor | Jun 7, 2020 | Content Marketing, Digital Advertising, Experiencial Marketing, Reputation Management, SEO, Social Media, Website
There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on the right strategy for your business. This means you need to understand the benefits of each approach, and how to...
by Chris Beckwith-Taylor | Apr 2, 2020 | Experiencial Marketing, Instagram, Social Media
According to Instagram’s announcement, the new feature allows you to browse your Instagram account (feed, liked photos, etc.) together with your friends over video chat, giving users a new way to communicate and stay connected. The feature comes alongside several...
by Chris Beckwith-Taylor | Apr 2, 2020 | COVID-19, Experiencial Marketing, Google
The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set...
