Blog marketing is the backbone of all great content marketing programs. And content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per dollar spent than other...
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends greatly on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, small...
Through the whirlwinds and chaos of 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Green Stick, we’re here to...
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
Dreaming of a rebrand? Maybe you’re thinking about how excited your customers will be when you unveil it all. Designers today drool over the prospect of overhauling a brand; all those design concepts, fresh new color pallets, a modern logo expressing brand...
Grabbing the attention of customers has never been as difficult as it is in today’s fast-paced digital marketing landscape. When customers are skipping through TV commercials, using ad-blockers, or choosing ad-free radio providers, it can seem impossible to cut...
