The State of Local Business 2021

The State of Local Business 2021 report is out.

This insights report provides a snapshot of local businesss’ digital adoption throughout the COVID-19 pandemic and also provides an indication of their needs for digital tools in the immediate future. Here are some intriguing insights you can’t ignore.

of small & medium businesses account for 95 percent of all businesses and 70 percent of employment

of respondents say they would rely on a local marketing expert to provide them with reputation management tools in the future

of local business respondents stated that they planned to update their website in the near future

of local businesses were negatively impacted by the pandemic

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82% Improved Online Presence

Of the local businesses surveyed, 82 percent say they put some effort into improving their online presence

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48% Adopted Social Media Marketing Tools

Local businesses also turned to digital tools as a means of driving and facilitating commerce through digital channels including social media marketing

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SMBs are the backbone of our economies

Data shows that SMBs embracing digital technology are three times likely to experience revenue growth and two times more profitable than their less digital peers.

Social Media 80% 80%
Online Reputation Management 75% 75%
Digital Listings 71% 71%
Digital Advertising 78% 78%

Reliance on Local Experts in the Future

According to survey results, the COVID-19 pandemic drove many business to turn to local experts to help them adopt to new digital solutions. Download the report for full detailed survey results.

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Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.