Categories: COVID-19Digital AdvertisingE-CommerceSocial Media

Facebook Ad Builder “WIN” List

When you’re creating Facebook Ads, do these 7 things and you will be on your way to conversion bliss.

1. Use the name of the industry or business you’re targeting in the title of your content (e.g., Realtor Survival Guide, 7 Things Every Sports Bar Needs, Social Media Tips for Dential Clinics).

2. Create an audience of the name of the industry and business you’re targeting and use these parameters: location+age+job title and must also match employees of business(es).

3. Use the name of the industry or business you’re targeting in the text and headline— and if you’re feeling earnest, even throw it in the description. The more present it is, the more likely it’s going to flag your audience in the newsfeed.

4. Sell your story with why people need to click-through with data-driven facts and promotions, or if you’ve got the copywriting chops, hit ‘em with a hard-hitting USP.

5. Source an eye-catching image. The first thing people see in the newsfeed is the image. Stay away from white-noise—quirky animations and workplace images with people huddled around a computer. You sell your business on being different, the same rule applies here.

6. Make sure your landing page (or Facebook Lead Card) is designed to convert. Ensure it’s a continuation of the ad—cease with any bait-and-switch or smoke and mirrors—no one likes to be tricked. Keep it short and sweet by selling the benefits of what you’re offering.

7. No matter how tight your audience is, you’ll always get clicks and conversions from left field taking bites out of your spend. If you notice demographical trends in your reporting that don’t apply to you, prune them out of your audience parameters by using the “exclude” function.

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.