by Chris Beckwith-Taylor | Jan 4, 2021 | Content Marketing, Crisis Response, Digital Advertising, Reputation Management, SEO, Social Media, Video Marketing, Website
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends greatly on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, small...
by Chris Beckwith-Taylor | Jan 4, 2021 | Content Marketing, SEO, Small Business, Social Media, Video
Through the whirlwinds and chaos of 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Green Stick, we’re here to...
by Chris Beckwith-Taylor | Dec 14, 2020 | COVID-19, Crisis Response, Digital Advertising, Google, SEO, Small Business, Social Media, Training
Cuts, yes, but growth and greater success are possible with the right pragmatic actions. Downturns are tough on employers and their employees. The good news is that if history is any indication, economic slumps are rarely insurmountable. Based on past recessions, here...
by Chris Beckwith-Taylor | Dec 10, 2020 | Content Marketing, COVID-19, E-Commerce, Experiencial Marketing, Google, Reputation Management, SEO, Social Media, Website
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
by Chris Beckwith-Taylor | Nov 30, 2020 | Conversions, Digital Advertising, Social Media
The Pros and Cons of LinkedIn Advertising LinkedIn Ads are among the most powerful advertising formats available to marketers in the B2B space. From awareness all the way to lead generation, LinkedIn had been proven effective (if you can afford them). This article...
by Chris Beckwith-Taylor | Nov 15, 2020 | Social Media
What is social media marketing? Social media marketing can be described as all efforts made to promote your brand through both paid and organic social media avenues. Social media marketing occurs on a variety of platforms, some of the most prominent ones being:...
