A question we’re hearing more frequently from multifamily operators is: “Can you get this negative Reddit thread off page one of Google?” The short answer? Maybe. The better question is: “Why is Google ranking it in the first place?” If...
The search landscape of 2026 is defined by artificial intelligence, but for local entities, the core of visibility remains the Google Business Profile (GBP). After managing over 5,000 campaigns, clear patterns have emerged: the winners aren’t just the largest...
The Hybrid Era of Search: Navigating the Intersection of Google, AI, and Your Brand It is March 2026, and we are witnessing a “changing of the guard” in digital discovery. While the traditional Google Search bar remains the king of traffic, the way people...
For years, Google Q&A has helped businesses connect directly with customers inside Google Business Profiles. It gave people quick answers to questions about store hours, services, and policies, often before they clicked through to a website. Now, Google is...
GREENstick Business App Updates [Business App: Automations] Use AI Employees in Automations directly by adding the new step “Call an AI Employee.” Unlike the step “Add an AI prompt,” “Call an AI Employee” leverages the training and...
Lisa Lansman from Google’s Global Partnerships was interviewed recently to discuss recent improvements and best practices related to Google Business Verification. Lisa shared that Google recognizes the verification process can be challenging for businesses and...
