It’s that time of year again! The days are getting shorter, the weather is cooling off, and pumpkin spice is back. That can only mean one thing: the holiday shopping season is just around the corner. It’s time to start using digital marketing to get your business more sales this holiday season.
Not sure where to start? Don’t worry; we’ve got you covered. Keep reading for our top tips on how to make the most of digital marketing this fall.
Get festive with your branding.
One of the best things about the holidays is that they provide an excellent opportunity to get creative with your branding. From changing up your logo to adding holiday-themed graphics to your website and social media channels, there are endless ways to make your brand feel more festive. And when your customers see that you’re getting into the holiday spirit, they’ll be more likely to do business with you this season.
Create holiday-themed content.
Creating holiday-themed content is necessary if you want to drive traffic to your website and improve your SEO this fall. Talk about what products or services would make great gifts, share festive recipes or DIY tutorials, or write blog posts about fun things to do in your city during the holidays. Whatever direction you choose, ensure your content is high quality and relevant to your target audience.
Run seasonal promotions and discounts.
Everyone loves a good deal, so take advantage of that by running seasonal promotions and discounts on your website and social media channels. Make sure you promote those deals prominently on your site so that customers can easily find them—you don’t want them leaving empty-handed because they couldn’t find the discount code! You can also use targeted ads on social media to reach new customers with your promotional offers.
Leverage user-generated content (UGC).
User-generated content—or UGC for short—is a powerful marketing tool that you can use all year round, but it comes in especially handy during the holidays. UGC is any form of content created by someone other than you or your company—think customer reviews, social media posts, blog posts are written by influencers, etc. UGC is incredibly cost-effective (free!), helps create a sense of community, and builds trust between you and your target audience. This holiday season, encourage customers to share their purchases with you on social media using a branded hashtag—you might be surprised by how many people are willing to participate!
FALL INTO MORE SALES
Book a consultation with us today, and let’s discuss how we can help create a schedule and publish customized content on your local business listings, your website, social media channels, and even digital advertising campaigns.
Conclusion
The holidays are an excellent time for businesses to connect with their customers and boost sales through digital marketing initiatives. But with so many options available, it can be tough to know where to start. Luckily, we’ve covered you with our top tips for getting the most out of digital marketing this fall season. By following our advice, you’ll be well on driving more traffic—and ultimately more sales—to your business this holiday season!