Have a Long-Term Mindset In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits...
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising, and other digital media. Catering to the various needs and expectations of such a diverse set...
Despite years of warnings over the perils of excess screen time, we as a society are finding ourselves in a crisis where video has become our truest connection point. And while small businesses are struggling with new issues and concerns from quarantines and this...
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more important than ever to make sure that you are making every effort to get seen on the web. One of the easiest ways to give your sites a little...
On March 20th, 2020, Google announced they would begin rolling out changes to some of its Google My Business (GMB) functionality. What began as a suspension of reviews and Q&A, has turned into a larger issue, impacting most functionality on GMB. In particular, no...
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...
