Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL...
As COVID-19 is a continuing threat, we acknowledge that this is an uncertain time in the world for people and their businesses. The pandemic, and news about it, changes rapidly. In times of instability, many businesses feel pressure to step back from the market in...
Green Stick Marketing believes in the power of local businesses. We’re also aware of the powerful impact of the COVID-19 outbreak on these organizations. The anxiety surrounding market stability across the globe is something we’re taking very seriously. Here’s how...
Sentiment analysis can be a key indicator of customer satisfaction and customer experience. Customer experience is the key to business success. In fact, after a positive experience, more than 85% of customers purchase more. Twenty-five percent, however, drop a product...
Introduction Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard path....
Which review websites are the best to ask customers to leave reviews about a business? Why not just ask for business reviews or testimonials on a business’s website? Well, asking consumers to leave a review on a businesses’ website seems a lot more...
