Top tips for writing the best social media copy.

Don’t let writers’ block derail your social media strategy. If you’re making multiple posts a day, it can be difficult to craft an impressive message, as you won’t have much planning time.

Here are the top tips for writing the best social media copy:

Make grammar a priority: Poor grammar can reflect negatively on your business. This can diminish credibility and the loyalty your followers have to the brand.

Be compelling: One of the best ways to stand out? Tell them what’s in it for them. Describe an amazing benefit your followers will receive, pose an interesting question that mentions additional benefits, or display an exciting statistic. This way the user understands the relationship and wants to come back.

Invoke curiosity: If you’re linking to another piece of content, you don’t need to tell the whole story in your copy. Leave some details unanswered, while implying your link will answer their questions. However, it’s important to not use clickbait. Don’t make wild claims that you can’t back up in the click-through content.

Think audience first: Try switching it up with industry-relevant content and posts about the community. We recommend following a 30/30/30 rule. You should aim to publish around 30% industry posts, 30% business posts, and 30% community posts.

Good copy matters because every post you make reflects on your brand! Use Social Marketing App to optimize your digital presence.

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.