Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack”...
Grabbing the attention of customers has never been as difficult as it is in today’s fast-paced digital marketing landscape. When customers are skipping through TV commercials, using ad-blockers, or choosing ad-free radio providers, it can seem impossible to cut...
Reasons to Use a Charlotte-based Search Engine Optimization Company If you own or run a restaurant, real estate company, or any other type of business, you need to market online to reach your full potential. One way to accomplish this is by creating a search engine...
The days of small businesses not engaging in eCommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is...
Did you know YouTube is the second biggest search engine in the world? True story. You probably wouldn’t think that since it’s a video platform. But it’s highly likely that you went and searched for a video on there today. Or maybe this week. Even though YouTube is a...
Every digital marketing practitioner, whether in SEO, CRO, copywriting, content marketing, analytics, or UX, will inevitably have to explain bounce rate to concerned clients. Unlike other metrics on Google Analytics’ dashboard, bounce rate is relatively ambiguous and...
