SEO Case Study

How Coastal 61 at Oxford Village in Virginia Beach achieved page 1 search rankings and 100% occupancy in the first 6-months of launching their Green Stick SEO campaign.

100% Leased In 6-Months

Vice President of Marketing, Angie Lombardi at The Franklin Johnston Group, approached Green Stick Marketing in May 2020 with the need to launch an SEO and Digital Advertising campaign for a new 244-unit class-a apartment community in Virginia Beach, VA, Coastal 61 at Oxford Village.

Within the first 6-months, 8 of the 10 targeted keywords achieved page 1. rankings on Google, Bing, and Yahoo. An increase in keyword rankings equals an increase in qualified traffic and most importantly, SALES. Here are a few SEO KPIs Angie allowed our team to share, proving that our SEO works!

10,000+ Increase In Discovery Search Impressions

*Source: Google My Business / Aug – Oct 2020 VS. May – July 2020


29,000+ increase in profile views

*Source: Google My Business / Aug – Oct 2020 VS. May – July 2020


*Source: Google My Business / Aug – Oct 2020 VS. May – July 2020

103% Increase In New Organic Website Visits

*Source: Google Analytics / Aug – Oct 2020 VS. May – July 2020

40% Increase in qualified prospective renter leads

*Source: Google Analytics / Aug – Oct 2020 VS. May – July 2020

58% Increase In Average Site Session Duration

*Source: Google Analytics / Aug – Oct 2020 VS. May – July 2020

SEO Case Study Snippets

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Identified how potential renters were searching through extensive keyword research.

Completed an extensive online presence audit and analysis. This provided our client with a complete online needs assessment to identify immediate areas of improvement.

We designed and implemented a search engine optimization campaign that included on-page and off-page optimization work around their targeted keyword terms.

Launched a beautiful customized WordPress Website designed to convert. 


Building and launching an effective SEO strategy that offers renters information rather than an interruption is imperative to running a successful new business in 2020 and heading into 2021. Green Stick’s SEO Team helped our newest luxury apartment community show up on page 1 in the Google, Bing, and Yahoo search results, BUT also contributed to the successful lease-up of 244-units within a 6-month period. Historically, Virginia Beach lease-ups have taken 12+months! As of November 2020, Coastal 61 is 100% LEASED!

Angie Lombardi

Vice President of Marketing, The Franklin Johnston Group

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