The days of small businesses not engaging in eCommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is...
Here at Green Stick Marketing, we offer a variety of services that help hundreds of businesses. We looked at 6 of the most common issues that businesses faced prior to hiring us and how we fixed them. It is not a coincidence that thousands of businesses already...
1. LinkedIn launched engagement retargeting What: On June 2nd, LinkedIn announced engagement retargeting options for video ads and lead- generation forms. This will allow advertisers to reach users who have watched 25, 50, 75, 97%, or 100% of their video ads, as well...
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well....
There is a huge variety of approaches for improving your brand awareness through digital marketing. As a result, it is important to focus your efforts on the right strategy for your business. This means you need to understand the benefits of each approach, and how to...
Choosing the right digital advertising metrics to track and measure is crucial to the success of your campaign. If you aren’t tracking advertising efforts correctly through marketing automation software and tools, you’ll never know what’s working,...
