Affordable Housing SEO Case Study

Affordable Housing

SEO Case Study

There’s no doubt that search engine optimization (SEO) is a critical component of any business owner’s marketing strategy. And when it comes to affordable housing SEO, property managers and developers need to make sure they’re doing everything possible to rank as high as possible on search engine results pages (SERPs). In this case study, we’ll look at how one property management company achieved page 1 rankings for their target keywords in the first 30 days of launching their SEO campaign.

First 30-Day Results

22 of the 42 targeted keywords improved rankings.
New Organic Website Sessions: 10,500
New Organic Goal Completions (Contact Form, Schedule Tour, Call, Get Directions): 3,746 (69.33%)

Before SEO

Affordable housing is a critical issue in many communities across the United States. According to the National Low Income Housing Coalition, there is a shortage of more than 7 Million affordable homes for extremely low-income renters. As a result, millions of Americans are forced to spend over half of their income on housing.

GREENstick Marketing is proud to have partnered with Rose Community Management to help improve its local presence across the USA. When they approached us in March 2022, they were looking to increase their organic rankings and traffic to their centralized leasing website.

We launched a 42-targeted keyword SEO campaign and saw remarkable results. Within just a few months, they had dozens of keywords ranking on the first page of major search engines. Thanks to our efforts, Rose Community Management is now more visible than ever before, and they’re able to lease properties more effectively than ever before. We’re proud to have played a part in their success and look forward to continuing to help RCM connect with more and more ready every day.

SEO Approach

Identified how potential renters were searching through extensive keyword research.
Revised Rose Community Management’s website sitemap and URL structure to ensure that search engines could easily index their content.
We designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms, including updates to Title Tags & Meta Descriptions, Headings, Images, and Videos.
Set up Google Analytics tracking on their site and created monthly reports to show their progress over time.
Ensured that all name, address, and phone number information was correct, complete, and consistent across critical sites, including top-tier directories like Google My Business and Bing Local.
Implemented a Link Building strategy, reaching out to high-authority websites in each of their markets to request backlinks to their site.
We created and distributed Press Releases and videos about the business.

Proven Results

Higher rankings, improved visibility in each local market across the USA, and compelling content to drive qualified traffic and conversion on their centralized online leasing website.

Organic Search Traffic

Conversion Rate

Keywords On Page 1

Website Leads

Let's Work Together!

We’ll help you increase awareness, drive more engagement, and capture more qualified leads with our proven SEO programs. Get in touch with GREENstick today!

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Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.