Cuts, yes, but growth and greater success are possible with the right pragmatic actions. Downturns are tough on employers and their employees. The good news is that if history is any indication, economic slumps are rarely insurmountable. Based on past recessions, here...
Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the biggest update to Google Analytics in over a decade! Early looks at the reporting available in the...
The days of small businesses not engaging in eCommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is...
How to Keep Your Online Reputation Clean Online reputation is influenced and impacted by factors, including search engine optimization (SEO), online content, online review management, social media, and website monitoring. Let’s look at each area. 1. Amplify good news...
WHAT GOOGLE ANNOUNCED The first place to start when trying to understand a new algorithm update is to go straight to the source. In the case of the May 4th update, we need to check out Google’s @searchliaison Twitter account. Along with the actual announcement, they...
