by Chris Beckwith-Taylor | Oct 30, 2020 | Digital Advertising, Google, SEO, Small Business
The days of small businesses not engaging in eCommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is...
by Chris Beckwith-Taylor | Sep 21, 2020 | Google, Reputation Management, SEO, Social Media
How to Keep Your Online Reputation Clean Online reputation is influenced and impacted by factors, including search engine optimization (SEO), online content, online review management, social media, and website monitoring. Let’s look at each area. 1. Amplify good news...
by Chris Beckwith-Taylor | May 21, 2020 | Google, SEO
WHAT GOOGLE ANNOUNCED The first place to start when trying to understand a new algorithm update is to go straight to the source. In the case of the May 4th update, we need to check out Google’s @searchliaison Twitter account. Along with the actual announcement, they...
by Chris Beckwith-Taylor | Apr 27, 2020 | COVID-19, Google, SEO
Have a Long-Term Mindset In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits...
by Chris Beckwith-Taylor | Apr 10, 2020 | Google, Reputation Management, SEO, Social Media, Website
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising, and other digital media. Catering to the various needs and expectations of such a diverse set...
by Chris Beckwith-Taylor | Apr 8, 2020 | COVID-19, Digital Advertising, E-Commerce, Google
The COVID-19 outbreak is having a big impact on several industries and digital advertising is not an exception. With the coronavirus pandemic, business owners are assessing their marketing efforts and wondering if it’s the best time to run online ads. Businesses in...
