ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the biggest update to Google Analytics in over a decade! Early looks at the reporting available in the...
The days of small businesses not engaging in eCommerce are over. Still, it can be hard to know the first steps to take when cracking into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is...
How to Keep Your Online Reputation Clean Online reputation is influenced and impacted by factors, including search engine optimization (SEO), online content, online review management, social media, and website monitoring. Let’s look at each area. 1. Amplify good news...
WHAT GOOGLE ANNOUNCED The first place to start when trying to understand a new algorithm update is to go straight to the source. In the case of the May 4th update, we need to check out Google’s @searchliaison Twitter account. Along with the actual announcement, they...
Have a Long-Term Mindset In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits...
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising, and other digital media. Catering to the various needs and expectations of such a diverse set...
