How to Keep Your Online Reputation Clean Online reputation is influenced and impacted by factors, including search engine optimization (SEO), online content, online review management, social media, and website monitoring. Let’s look at each area. 1. Amplify good news...
WHAT GOOGLE ANNOUNCED The first place to start when trying to understand a new algorithm update is to go straight to the source. In the case of the May 4th update, we need to check out Google’s @searchliaison Twitter account. Along with the actual announcement, they...
Have a Long-Term Mindset In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting their industry. But digital marketing—and especially SEO—isn’t an area that benefits...
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising, and other digital media. Catering to the various needs and expectations of such a diverse set...
The COVID-19 outbreak is having a big impact on several industries and digital advertising is not an exception. With the coronavirus pandemic, business owners are assessing their marketing efforts and wondering if it’s the best time to run online ads. Businesses in...
The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set...
