The search landscape of 2026 is defined by artificial intelligence, but for local entities, the core of visibility remains the Google Business Profile (GBP). After managing over 5,000 campaigns, clear patterns have emerged: the winners aren’t just the largest...
The Hybrid Era of Search: Navigating the Intersection of Google, AI, and Your Brand It is March 2026, and we are witnessing a “changing of the guard” in digital discovery. While the traditional Google Search bar remains the king of traffic, the way people...
For years, Google Q&A has helped businesses connect directly with customers inside Google Business Profiles. It gave people quick answers to questions about store hours, services, and policies, often before they clicked through to a website. Now, Google is...
Lisa Lansman from Google’s Global Partnerships was interviewed recently to discuss recent improvements and best practices related to Google Business Verification. Lisa shared that Google recognizes the verification process can be challenging for businesses and...
Elevate Your Local SEO in 2025: The Ultimate Guide to Optimizing Your Google Business Profile As the digital landscape evolves, local SEO continues to play a pivotal role for businesses aiming to capture nearby customers. In 2025, having a strong presence on Google...
Hi there, GREENstick Customers. The latest industry trends are here to help you supercharge your business’s growth! First up, Rand Fishkin’s latest SparkToro study reveals that 58.5% of US Google searches in 2024 lead to no clicks—an improvement from 65%...
