Social Marketing’s Clickable.bio feature is the easiest way to turn Instagram followers into customers.
Drive traffic by transforming your Instagram Posts into a shippable gallery of your products and services so you can capture more qualified leads, convert leads to customers, and grow your business.
The main goal of any marketing effort is to generate more revenue for your business. Social media is a cost-effective way of driving traffic to your online store or website to capture more leads, convert them into customers, and ultimately increase your sales.
Instagram has the highest user engagement rate because of its algorithm. In fact, 83% of Instagram users discover new products and services on the platform. However, they can be quickly distracted by other businesses’ posts and content. If you can’t direct your followers to their website in a simple way, they will find a different business to purchase from on Instagram, Google, Amazon, or other marketplaces.
Through Social Marketing Pro’s Clickable.bio feature, you can drive followers directly from your Instagram gallery to your website so these followers can instantly and easily make important transactions, such as purchasing a product, booking an appointment, schedule a tour, or filling out a lead form.
Clickable.bio transforms your Instagram posts into a shoppable gallery of images that turns social fans into paying customers. It is available for free on any Social Marketing Pro account. Just set up your Clickable. bio page in Social Marketing, link your URL in your Instagram bio, and add links to each Instagram post. Below are the detailed steps to help you get started.
Make sure your Instagram account is connected to Social Marketing. If you haven’t connected your Instagram account, you can do so through Settings > Connect Accounts. Before you connect it, ensure your Instagram account is connected to a Facebook page.
Go to My Posts > Clickable.bio. Click the Set up button to begin setting up your page in three easy steps.
Your Clickable.bio URL is the URL that you will be including in your Instagram bio. This will be pre-populated with the business name attached to your Social Marketing Pro account, but you can change it as long as the URL you want has not yet been claimed by other businesses.
Clickable.bio URLs are formatted as “businessname.clickable.bio” (ex: fashionbyjane.clickable.bio). You can change this URL in the future.
Click Next to proceed.
When users tap on your Clickable.bio link in your bio, it will take them to your Clickable.bio page.
Provide details for each of these fields. As you make changes, you will be able to see a preview of your page on the right side.
Click Next to proceed.
Congratulations! You have successfully set up your Clickable.bio page.
A new Google My Business (GMB) performance report feature has been introduced, which can easily check how people find your business online.
It enables you even to track what device and platform people are using to access your local listing. Under the header, you will see how many people viewed your business using a desktop and how many viewed it using mobile. You will also be able to see whether they used Google Search or Google Maps to find you.
Per the updated Help Document from Google:
“A user can be counted a limited number of times if they visit your business profile on multiple devices and platforms such as desktop or mobile ad Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple day visits are not counted.“
Google went on to say that this metric includes the number of users, which can be lower than the number of views you see on GMB and email notifications.
Google warns that since the metric focuses on views of the business profile and not the overall views of the business on Google, it may also be lower than the number of views you see on GMB and email notifications.
Go through the relevant support documents to find more details about the report feature.
A recent study came up with a report comparing “four distinct markets with different websites that dominate their categories.”
The four markets are”:
The graphic below will appeal to you the effect that Google’s Page Experience update has on rankings on each market as a whole.
The report suggests that around a quarter of the top finance sites are prepared to receive a boost. While about 13% of the B2B sites would benefit, less than 5% of educational sites and almost none of the retail sites would enjoy ranking if Google flipped the switch.
It was found that the difference between the industries’ expected results was primarily due to the nature of the typical website features normally found on sites within each market. For example, the finance sector features sites that are often informational and competitive in search engine optimization. While on the other hand, education and retail sites are more media and image-orientated – features that are more challenging to optimize for speed, thereby reducing Core Web Vitals Performance.
Here are the key findings:
The report concludes that you should focus on:
Do you have an e-commerce website? This article is a must-read for you! The tips listed here are designed to help you get more traffic to your website.
How does Google list your products on its search page?
Importance of providing product data to Google:
Three strategies to get your product data into Google Merchant Center
01: Google’s Web Crawling
02: Periodic Feeds
03: Content API
Get Started!
Whether you upload videos related to education, sports, or any other field, it is important that Google finds your videos and displays them to users. This article gives you some basic details on how Google indexes videos and the best practices for optimizing your videos.
How Google Identifies a Video
Locations where your videos can appear if optimized correctly
Benefits of allowing Google to fetch your files
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