Why am I seeing Google’s data populate with zeros in the marketing funnel?

There can be a couple of different reasons why you may see your data populated with zeros.


  • a) The date range you are looking at may have no views to showcase.
  • b) There is a known delay for Google to return data results for the most recent days. Even when accessing  Google Business Profile natively, you can expect to see data populated with a ~5-day delay.

We will monitor this data closely over the coming weeks and will communicate updates, as needed if a continued delay is to be expected.