Categories: COVID-19SEOSocial MediaVideo

How to use video to stay in touch with your customers

Despite years of warnings over the perils of excess screen time, we as a society are finding ourselves in a crisis where video has become our truest connection point. And while small businesses are struggling with new issues and concerns from quarantines and this global health epidemic, video is presenting itself as a solution during this unpredictable moment.

So, whether your small business is a brick and mortar shop that needs to close its doors, a restaurant that needs to shift to take-out only, or a fitness or beauty studio looking to stay engaged with its members, here are some practical — and creative — ways to use video to stay in touch with your customers.

EDUCATE YOUR PEOPLE

In the realm of digital communication, video will always reign supreme in its ability to provide personal, direct, and sincere messaging that can both reassure customers, as well as educate them.

TEACH YOUR EXPERT SKILLS

One of the best ways that small businesses can endear themselves to their customers in these dormant times, is to provide in-depth video content that can improve a person’s day-to-day life.

GIVE AT-HOME FITNESS A GO

Another industry where video is essential these days are fitness studios (and their instructors!) Now is the time to create an entire campaign and library or workout programs to keep your audience engaged and active.

SHARE TIPS

Sharing tips and experiences can be an ideal way for businesses to keep their community and employees engaged and informed on everything from work-from-home (WFH) tips to updates to business and services. And while times may be tough for small businesses and verticals, staying engaged with your customers will always be your best — and perhaps even your only — option to stay in touch.

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.