How To Take Advantage Of The Google Page Experience Update

Last month, Google Search Central announced via Twitter “a new experience” called Search Console Insights “to help you better understand which content of yours resonates with your audiences.”

According to Google –

“This experience joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance. Whether you are a web content creator, blogger, or a website owner, and independent of your technical expertise, it can provide you with an overview and helpful insights on how your content is performing.”

This experience will help you answer certain sample questions listed by Google.

What are your best-performing pieces of content, and which ones are trending?
How do people discover your content across the web?
What do people search for on Google before they visit your website?
Which article refers users to your website and content?

At present, you can access Search Console Insights in a couple of ways:

Select Search Console Insights from the top of Search Console’s Overview page.
Access it directly and save a bookmark.
You will soon access it in the iOS Google App by selecting Search Console Insights in your account menu. Google went on to say that they are “working also to add Android Google App support.”

What Actions To Take

Search Console and Google Analytics give a great amount of information, but it can be a bit much if you do not have the time to go through everything regularly. Search Console Insights filter this information, giving you a brief overview of the updates related to your site.

Search Console Insights will come in handy to help less savvy site owners see how the work benefits their site.

Google suggests linking your Google Analytics Property with your relevant Search Console Property to get complete insights about your content.

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.