What is this?
Apple has announced changes with iOS 14 that will impact how we receive and process conversions events from tools like the Facebook pixel. Businesses that optimize, target, and report on website conversion events such as leads, purchases, and others from any of Facebook’s tools, will be affected.
With iOS 14, Apple’s policy will prohibit certain data collection and sharing unless users opt-in to tracking via a prompt. As many users are expected to opt-out of tracking, ad personalization and performance reporting will be limited for web conversion events.
In response to these changes, GREENstick will be implementing an extra step in our current and new onboarding process to help mitigate the effects of Apple’s new policy.
How Can You Prepare?
If you plan to deliver ads optimized for conversion events that occur on your business’s website like leads or purchases:
- Make sure you have a working and active Facebook Business Manager account. This can be checked by going here.
- The domain of the website in question must be verified inside Facebook’s Business Manager backend.
- The verified domain must give “partner-level” access to GREENstick’s Business manager ID.
Verify The Domain On Facebook
The verification process can be technically intensive, so Facebook has created a guide on verifying a domain step-by-step. You can access this guide here.
If you would prefer us to verify the domain, we can do so. We will start by sending a small snippet of code that needs to be placed in the <head> of the website, similar to installing a Google Tag Manager. Our team will take it from there!
Here’s a quick video overview on how to complete the domain verification for any business currently managing its own digital advertising campaigns.
How Do I Create A Facebook Business Account?
A Facebook Business Manager account can be created quickly. Follow this link and click “Create Account” in the top right corner to get started.
Future Changes
When policy changes that affect our processes and fulfillment of digital ads arise, we will provide updates and additional resources to support our customer’s digital advertising campaigns.
In the meanwhile, domain verification will be added to our onboarding process. This will allow us to track and optimize conversions using Facebook’s Pixel, accurately share ROI, and other important information.
If you have any questions or require additional information, please reach out to the digital ads team at info@greenstick.io