1. Build and keep a superstar team “Your most precious resource is the people in your organization,” says Chris. “The challenge is to build a high-performing team. Beyond hiring smart people with passion and a willingness to work hard and be committed, look for those...
Every digital marketing practitioner, whether in SEO, CRO, copywriting, content marketing, analytics, or UX, will inevitably have to explain bounce rate to concerned clients. Unlike other metrics on Google Analytics’ dashboard, bounce rate is relatively ambiguous and...
