Two major updates to Social Marketing are designed to scale your relevance and streamline your workflow.
At GREENstick, our roadmap is built on your feedback. We know that managing social media across multiple locations or franchises comes with a unique set of challenges: balancing efficiency with local relevance and juggling multiple content formats.
We listened, and today, we are thrilled to deliver two powerful updates to GREENstick Social Marketing: AI-Powered Localization and Unified Facebook Publishing.
1. Locally Relevant Content, Managed Centrally
For multi-location brands and franchises, the struggle has always been choosing between “easy” (posting the exact same generic message everywhere) and “effective” (manually editing posts for every single location).
The new AI-Powered Localization feature changes the game.
What is it? This update empowers you to create one single post and let AI automatically personalize the content for each individual location. Using AI Knowledge and your specific instructions, the system tailors the message so that every location receives a unique version that feels homegrown.
Why it matters:
-
Scale Local Relevance: Deliver location-specific messaging without the manual workload.
-
Boost Engagement: Content that feels local performs better than generic corporate blasts.
-
Maintain Consistency: Keep your core brand voice and structure intact while adapting the details.
Who has access? This feature is available now for Social Marketing Pro users. View helpful product documentation on our website here: https://docs.socialsmbs.com/posts/posts-overview
2. All Facebook Formats, Published from One Place
Social media isn’t just about static posts anymore. Short-form video and Stories are driving engagement. Previously, you had to jump between tools to publish different formats. Not anymore.
What is it? Social Marketing now supports Posts, Stories, and Reels within a single, unified workflow.
Why it matters:
-
One Workflow: Manage everything from one dashboard—no more app switching.
-
Wider Reach: Easily leverage high-engagement formats like Reels to reach new audiences.
-
Real-Time Previews: See exactly how your Story or Reel will look before it goes live.
Who has access? This update is available to all users of Social Marketing (Single and Multi-location). View helpful product documentation on our website here: https://docs.socialsmbs.com/posts/post-videos-to-social-marketing
How to Get Started
To try AI Localization (Multi-location):
- Navigate to Business App > Groups > Social > Create > Post.
- Select your target locations and networks.
- Add your base content.
- Toggle on “Let AI personalize content by location.”
Note: You will see a “Personalization in progress” tag. Once complete, you can review the localized versions!
To try New Facebook Formats:
- Navigate to Social Marketing > Create.
- Select Facebook as your network.
- Open Advanced Options and choose your publish type (Post, Story, or Reel).
- Preview and Publish!
Access GREENstick today and start publishing smarter, not harder.
