Real Estate, Apartment Community Case Study

Multifamily Real Estate

Local Campaign Virginia Beach, Virginia

SEO CASE STUDY

Coastline Apartments, a privately owned apartment community in Virginia Beach, VA, has been providing housing for renters since 1970. When they first began their SEO campaign with us in March of 2020, they had 0 keywords ranking well on Google.

Angie Lombardi, The Vice President of Marketing at The Franklin Johnston Group, partnered with GREENstick to gain online traction for their newly renovated two-bedroom apartments and drive more qualified traffic to the community’s website.

During the first month of service, we laid a strong foundation for their SEO campaign by auditing and optimizing their website. We adjusted title tags, meta descriptions, H1 tags, and alt image tags so Google could crawl and index their website.

After that, we worked with our client on dedicating new pages for the different floor plans they provided and created custom content for each page. Rather than a generic services page, we had dedicated pages for one-bedroom apartments, two-bedroom apartments, and three-bedroom apartments.

In addition, the client committed to improving their online reputation, necessary to build trust and authority with the major search engines. When starting the campaign, our client’s business had an all-time average rating of 2.8 on Google and only 1% recommended on Facebook. Each month the site team successfully obtained 4 new customer ratings and reviews on average. Today, the client is trending to achieve a 4.3 out of 5 stars on Google, and 86% Recommended score on Facebook.

Here are just a few things current customers say about their Coastline experience.

This strategy was extremely successful, and Coastline Apartments now has all 4 main keywords on page one and page two. Plus, Organic Traffic to the property’s website increased by 145% and website Goal Completions increased by 625.74% compared to the prior reporting year. But our work does not stop there! We will continue maintaining the page one rankings while targeting new keywords to help them dominate their hometown and the surrounding areas.

Good organic Search Engine Optimization cannot be achieved overnight, and it takes time. Many of our customers start to see their rankings rise within 3-4 months. To know how a campaign performs, we provide total transparency into all of the work we perform. Each SEO customer has access to the Business App to track how every dollar of their spend gets used and monitor keyword movement and overall performance. Learn more about GREENstick Search Engine Optimization solutions for your local business today!

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.