Green Stick has made it easier to understand the deliverability of emails sent through both Website Express and Website Pro with the new Email History feature. This centralized location allows all users to see details of emails such as their delivery status and the time sent. To protect the privacy of our clients, Green Stick will not be able to see the actual content of the emails. However, our customers will be able to.
Emails being sent through a user’s website are usually automatically triggered when a customer fills out a contact form or expresses interest by providing their email address somewhere on your site. These emails will now be displayed in the Email History tab.
Note: A user is not able to send or respond to emails via the Email history tab.
To see any emails that have been sent, a user will enter the Website product and navigate to the Email History tab.
They will now see a list of all the emails that have been delivered via their site. A user can click on a specific email to get more information about it.
Note: the above screenshot is what a Green Stick Admin user would see.
We’re improving the onboarding of the Marketing App with a new Get Started page! This will help you understand and find value in your Marketing App upon your first login.
A client will land on the Get Started page until they’ve connected at least one account (Google, Facebook, QuickBooks, etc.). Once they have connected at least one account, they will land on the regular Business App dashboard. The Get Started page will still appear in a tab in the left-hand navigation,
The new Get Started page will be the first page you will see upon your first login to Marketing App. It provides an improved onboarding experience that outlines steps to take and shows the value of Marketing App faster.
Marketing App personally welcomes a new user to the platform. In the first card, the Business App walkthrough video is displayed to help you understand the full functionality of the platform and the value it brings your business. This card is placed first as a starting point for client onboarding.
Below the walkthrough video, you have the call-to-action of connecting your accounts – Google, Facebook, QuickBooks, and more. This is the next step in the onboarding process; once a business has its accounts connected, they will start to see their business data in the platform and take actions such as responding to reviews.
The card below the Manage Accounts card links out to many of the most important actions a business can take in their Marketing App. This shows them the full value & functionality of the Marketing App and the actions they can take to support their business operations. The links make it easy to navigate the Marketing App as a first-time user.
Below the walkthrough video, our customers have the ability to connect their QuickBooks account. Connecting a QuickBooks account delivers immediate value, as it shows the user their team can manage multiple business operations from one place.
Below the QuickBooks connector card is the Customer Journey to give our clients an understanding of how customers discover their business, and how they can address and win at each stage of the customer journey.
The next card gives businesses quick access to bookmarking their Marketing App so they can log in at any time. Since the Marketing App is a web-based app, the easiest way to access it is through a bookmark.
Below the bookmark card is a prompt to try an Academy course, where local businesses can learn more about digital marketing and the products they have available to them.
The new Get Started screen will help our first-time users understand the Marketing App and realize the value faster, resulting in increased engagement and recurring usage.
The Review Grade is a letter grade given to your business to evaluate your online review presence. The Review Grade is currently used in our sales intelligence report, Snapshot Report, to evaluate the business’s online reputation before partnering with your company.
Introducing the Review Grade to the Executive Report enhances reporting transparency for our customers and shows proof of performance over time.
The Review Grade is calculated based on the business’s performance in four categories:
Scores in the four categories are then combined and compared to the industry average to get the final letter grade using this percentile grading system:
For example, the business Flowers by Jane has an average review score of 3.5. This puts the business in the 10th percentile compared to the industry average (4.32) and industry leader (5). This category receives an F. The same calculations are done for the other three categories and a combined score results in a Review Grade of C.
Customers will see improvements in the Competition tab of Reputation Management Pro. The graph, renamed to Social following, includes new data on competitors’ Facebook following, including check-ins, likes, and the number of mentions of the business.
This is the first iteration of a complete redesign of the Competition tab.
Keeping an eye on competitors’ online presence is an essential part of managing a business’s online reputation. Social media, especially Facebook, is an essential source of competitor intel that can help our customers more deeply understand how they stack up against the competition and reveal opportunities for improvement.
For new Reputation Management Pro accounts or if competitor information has not yet been configured, go to Reputation Management Pro > Settings > Competition. Click +Add Competitor and fill in the information for your client’s top 3 competitors.
Go to Competition to view the new Social following graph with enhanced Facebook reporting (Note: it might take a few hours for the Competition tab to populate with data). Here is what the new graph is reporting on:
All Customers with Reputation Management Pro accounts.
On Nov 10th, 2020, we have released an improvement to our backing listings database that powers Multi-Location Listings, including the Overview page, Manage page and Executive Report. This update will bring more accuracy, remove discrepancies, allow for better historical data tracking, and allow the listings data to update more quickly across the platform.
Accurate, Inaccurate, Missing Improvements
Listing Score Improvements
This update was released to General Access on November 10th, 2020.
The analytics section, currently located on the Website Express and Pro dashboard, will soon be moving to its own tab.
The analytics in this tab will function in the same way as they currently do on the Website dashboard and will be the new location to connect Google Analytics.
All Website users will see the Analytics tab on December 3, 2020.
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