How To Lease More Apartments Using Free Social Media Sites

As a leasing agent, you always look for new and innovative ways to market your available apartments. Social media has become one of the most powerful tools in marketing, and it is essential to utilize all the free social media sites available to you.

Google Business Profile, Instagram, TikTok, and Facebook are great platforms to promote your available apartments and community lifestyle.

Let’s take a closer look at how you can use social media to lease more apartments.

Google Business Profile

Google Business Profile is a great way to put your apartment complex on the map. When potential residents search for apartments in your area on Google Maps, your business profile will show up with all the relevant information potential tenants need, such as your address, phone number, website, and even reviews. A solid presence on Google Business Profile is crucial for any business, especially for leasing agents trying to attract new residents.

Instagram

Instagram is a visual platform perfect for showcasing the features and amenities of your apartment community. Use high-quality photos and videos to give potential residents a taste of what it would be like to live in your community. Use relevant hashtags so that people searching for apartments in your area can find your listings quickly. You can also use Instagram Stories to give potential tenants a behind-the-scenes look at what it’s like to work as a leasing agent.

TikTok

TikTok is a relatively new social media platform taking the world by storm. It’s perfect for creating quick videos showcasing your apartment complex’s unique features. You can also use TikTok to show your personality and create relationships with potential tenants. Remember that younger generations mainly use TikTok, so if you’re looking to lease to older adults, you may want to focus your efforts on another platform, such as Facebook.

Facebook

Facebook is one of the most popular social media platforms with users of all ages. It’s a great way to connect with potential tenants and promote your available listings. Use high-quality photos and videos, write engaging descriptions, and be sure to respond promptly to any questions or concerns potential tenants may have. You can also join relevant Facebook groups so that you can reach even more people who may be interested in leasing an apartment from you.

In Summary

As a leasing agent, you must make the most of all the free social media sites available to you to promote your available listings and community lifestyle. Google Business Profile, Instagram, TikTok, and Facebook are great platforms to help you lease more apartments. By utilizing each platform’s unique features, you’ll be able to reach potential renters where they’re already spending their time online – and maybe even snag a handful of leases in the process!

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Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.