Google My Business is a fantastic way for small businesses of all types to get their presence known.
When someone searches locally, they will see your company listed alongside other local search results and information about you! This box contains all the critical information about your business, such as open hours, contact details, your location on Google Maps, as well as images of your business and team!
When it comes to improving the user experience, including images of your business is essential. You should also provide a team photo and collage for each product to make sure customers see all aspects of who they can count on when purchasing from you! But how do we format these properly? Let’s answer that here, so follow along – I’ll show you all exactly what needs doing because this article has tons more info about optimizing GMB listings too 😉
Including a cover photo allows you to showcase your business’s personality. When you upload a cover photo, this becomes your preferred photo. Although there is no guarantee that it will populate as the first image in searches for your business, choosing something as your cover photo does tell Google that you prefer to display this image. Follow the steps below to add a Google My Business cover photo and size it properly:
Step 1: Log into your GMB listing
Step 2: Navigate to the ‘Photos’ category within the left-hand navigation
Step 3: Click on ‘Choose Photo’ on the Cover Photo tile and upload your desired image
Your cover photo is one of the first things users see when viewing your profile. Having a Google My Business cover photo that stands out against your competition will help position your business higher. Here are a few of the best practices your business can take to help your Google My Business cover photo look its best:
This photo will appear when someone checks out your Google My Business profile. It will also appear when you reply to a review. To upload your business logo to Google My Business, follow the same steps as outlined with uploading a cover photo but select the ‘Logo’ tile instead.
Google My Business logo size guidelines:
As well as photos, you can add videos to your listing. This is a great way to tell a story, show behind the scenes, or otherwise explain what makes you different from the competition. You can use a video to tell the story of your business and what makes it unique against your competitors.
You will find the ‘Video’ tile where you can upload videos within the ‘Photos’ category in the left-hand navigation of your Google My Business dashboard.
Google My Business video guidelines:
With any of your products and services, customers love to see what they look like and they want to know what to expect. Adding products into your Google My Business photo list is a great way to showcase the products you offer. As a restaurant, adding photos of meals, drinks, and a menu are extremely valuable for people who are new to your business.
To add such photos to your Google My Business, you’ll follow all the steps outlined above. Once in the ‘Photos’ category, click on the blue circle with a white plus sign in the upper right-hand corner of the page.
If you have a physical location people can visit, adding photos of both the interior and exterior gives people an understanding of what to expect and look for. It’s especially helpful for new visitors because they know what your building looks like before ever visiting it in-person, and also to identify landmarks or structures nearby so they don’t get lost.
There is a navigation bar within the ‘Photos’ category that organizes the photos based on interior and exterior that you can navigate to automatically.
This only applies to those who are adding posts to their GMB profiles. Google My Business has a posting feature that allows you to post on to your profile for informational and promotional purposes if desired. These posts can be on a timeline regarding new business updates, events that are coming up or that have already happened or highlighting new products and services. For images to be included in these posts, it’s important to recognize certain factors:
Uploading more photos allows you to spotlight features of your business that matter to customers when they’re making a purchase decision. People love to see your workspace, your team members, and so much more. It adds a personal touch to your Google My Business profile and a leg up in the user experience department. Get creative with the types of photos to add and keep in mind the value they’re providing!
Your photos will help improve the look and feel of your GMB listing. However, if not optimized or formatted properly, it could hurt your account. Here are a list of standards to follow:
Both admins and visitors have the ability to add photos to your GMB profile. When it comes to images you add yourself, you can easily delete those. Here’s how:
For images that have been added by others that might not be appropriate for your GMB page and that you do not own, you will need to flag them. Following the same steps as listed above in the ‘Owned Images’ section, the only difference you will see is that there is not a trash can icon available. In its place is a little white flag that you’ll be prompted to click and signal to Google My Business that you would like to remove a customer photo.
However, you’re only able to flag them when they violate Google My Businesses’ guidelines. Images that are stock imagery are not allowed and may be removed. But, photos taken at your business are allowed on your listing. If you notice a photo that was uploaded by another user does not follow guidelines, you can request for it to be removed. If you’ve come across content on Google that may violate the law, let Google know here. They’ll carefully review the material and consider blocking, removing, or restricting access to it.
Businesses invest a lot of time and money into their website. The same principles should be applied to your Google My Business profile. Adding Google photos, highlighting your building, office, and people add a personal touch to your profile that users appreciate. One way of doing this is by investing in professional-quality headshots. Low-quality photos do not reflect well on your business or services. A team photo is also a great idea to showcase who you would possibly be working with.
Your Google My Business photos are often the first thing customers see when searching online. Remember that online visitors may not even make it to your website. Your Google profile may be your only chance to shine and make a lasting impression. So, make it count with high-quality images! Once your Google photos are optimized, you’ll see more customers become interested in your business because of it.
Listing your business through GMB and other places boosts local search rankings. Most directories have reviews, so it’s a chance to manage reputation in an ever-changing world of social media where things can fall apart quickly if handled incorrectly or not at all – but this is one way you could secure yourself against those risks!
GREENstick Business App is one place to create, schedule, and publish posts, update important business information, and track Google Insights. Learn more about our free and pro online business toolkits available for instant activation.
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