Driving Multifamily Success – Leveraging Organic Strategies with GREENstick

Introduction

In the digital era, the multifamily apartment industry is turning to online marketing tactics to attract renters and fill vacancies. Organic search engine optimization (SEO) and social media campaigns can revolutionize property management companies’ online presence and generate qualified leads. This case study explores how Levco Management partnered with GREENstick to achieve outstanding results in just six months through a focus on organic strategies.

The Challenge

In August 2023, Levco Management enlisted GREENstick’s help with a clear objective: to boost targeted keyword organic rankings on major search engines and launch a new social media marketing campaign for nine apartment communities in Virginia. The goal was to enhance online visibility, attract quality leads, and secure more leases cost-effectively.

The Solution

GREENstick swiftly devised a tailored SEO and social media strategy targeting 60+ keywords for Levco Management, emphasizing organic growth over paid advertising and Internet Listing Service expenditure. The aim was to establish a sustainable online presence that would deliver long-term benefits for the apartment communities.

The Results

At the recent bi-annual meeting between Levco Management and GREENstick, the outcomes spoke volumes. The combined SEO and social media efforts led to 264 executed leases across the nine apartment communities. Impressively, the average cost-per-lease through GREENstick’s initiatives was $266, significantly lower than the $4,200 per lease average on popular listing services such as Apartments.com and Zillow.com.

Key Takeaways

The success of Levco Management’s collaboration with GREENstick highlights the significance of organic strategies in the multifamily industry. By investing in SEO and social media campaigns that concentrate on establishing a robust online presence and engaging with potential tenants, property management companies can secure more leases at a fraction of the cost compared to traditional advertising methods.

Looking Ahead

As we progress into 2024 and beyond, it is evident that the multifamily industry should prioritize organic marketing strategies to enhance lead quality and achieve superior outcomes. By emulating Levco Management and GREENstick’s approach, property management firms can position themselves for success in a fiercely competitive digital environment.

Conclusion

In conclusion, the case study of Levco Management’s partnership with GREENstick underscores the impact of organic strategies in driving success in the multifamily industry. By embracing SEO and social media marketing, property managers and marketers can achieve remarkable results, secure more leases at reduced costs, and pave the way for continued growth and prosperity in the future.

Chris Beckwith-Taylor

Chris Beckwith-Taylor is a marketing innovator, known for progressing the multifamily industry forward with his behavior-based, data-driven approach to digital strategy. Beckwith-Taylor currently guides all strategic digital and technology initiatives across Green Stick Marketing's growing business portfolio. Before launching his marketing agency, Chris was the Vice President Of Marketing at The Franklin Johnston Group, where he was responsible for the strategic marketing and leasing efforts across the organization's 20,000-plus conventional, senior, and affordable assets. Chris also worked as the National Marketing Manager for Fore Property Company, where he ran the lease-up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando, and Portland. Prior to joining Fore Property Company, Christopher managed the advertising for over 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Beckwith-Taylor’s marketing experience began in 2006 as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.