Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
SEO Case Study How Coastal 61 at Oxford Village in Virginia Beach achieved page 1 search rankings and 100% occupancy in the first 6-months of launching their Green Stick SEO campaign. 100% Leased In 6-Months Vice President of Marketing, Angie Lombardi at The Franklin...
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the biggest update to Google Analytics in over a decade! Early looks at the reporting available in the...
Reasons to Use a Charlotte-based Search Engine Optimization Company If you own or run a restaurant, real estate company, or any other type of business, you need to market online to reach your full potential. One way to accomplish this is by creating a search engine...
Every digital marketing practitioner, whether in SEO, CRO, copywriting, content marketing, analytics, or UX, will inevitably have to explain bounce rate to concerned clients. Unlike other metrics on Google Analytics’ dashboard, bounce rate is relatively ambiguous and...
September 2020 Stick With Me Insider: Summer of Updates Written by Chris Beckwith-Taylor Sep 7, 2020 The Labor of Love. Here’s a Summer of Updates of benefit to your business and the local communities you continue to serve tirelessly! 60% Increased Speed,...
