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MARCH 2021 UPDATE: How To Mitigate The Effects of Apple’s New Policy: Changes To Facebook Ads I’ve spent some time learning as much as I can from Apple’s and Facebook’s response to this iOS14 rollout in Q1. I’m going to share what I...
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Unlike the buyer’s journey, it is the road less traveled. A customer-deciding journey takes prospects down a path much more likely to end at a successful sale. It flips the well-worn notion of a buyer’s journey to instead focus on what the customer is doing...
Every digital marketing practitioner, whether in SEO, CRO, copywriting, content marketing, analytics, or UX, will inevitably have to explain bounce rate to concerned clients. Unlike other metrics on Google Analytics’ dashboard, bounce rate is relatively ambiguous and...
September 2020 Stick With Me Insider: Summer of Updates Written by Chris Beckwith-Taylor Sep 7, 2020 The Labor of Love. Here’s a Summer of Updates of benefit to your business and the local communities you continue to serve tirelessly! 60% Increased Speed,...
