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Why Small Businesses Prefer SMS Messaging Over Email

Why Small Businesses Prefer SMS Messaging Over Email

by Chris Beckwith-Taylor | May 19, 2022 | Customer Communication, Digital Marketing, Lead Generation, New Releases, Small Business, SMS Messaging

Small and medium businesses are increasingly turning to SMS messaging as a way to connect with their customers. While email is still widely used, many SMBs find that SMS provides a more immediate and engaging experience for customers. In this post, we’ll explore...
11 Mistakes Customer Success Professionals Should Avoid

11 Mistakes Customer Success Professionals Should Avoid

by Chris Beckwith-Taylor | Aug 26, 2021 | Customer Communication, Experiencial Marketing, Marketing Strategy, Reputation Management

Research shows 86 percent of buyers will pay for a better customer experience. It is a purchase consideration that overtakes price and product features as the key brand differentiator, according to SmartKarrot. Keep the customers you already have and attract more...
SMS for Business: Why Your Business Needs It In 2021 & Beyond

SMS for Business: Why Your Business Needs It In 2021 & Beyond

by Chris Beckwith-Taylor | Apr 25, 2021 | Customer Communication, Digital Transformation, Lead Generation

Our lives run through our mobile devices. Research shows, 96 percent of Americans own a cell phone, making it easier than ever for businesses to reach their customers. Countless apps and methods for communication with customers are available, but which option is best?...

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